Conceived in London, Carifit is the brainchild of Vern Hill an ante and post-natal fitness expert and father of 2, passionate about the benefits that baby wearing can bring to parents and their child. Supported by a team of industry professionals, as well as doctors, midwives, physiotherapists and babywearing experts, they create fun, safe and effective workouts supported by thoughtfully made sports tech. Carifit started out as an exercise method and soon developed into a wellbeing platform for all new parents at every stage of their parenting journey. With expert advice and support on nutrition, babywearing, sleep and postnatal physiotherapy, the Carifit app is the only 360° babywearing, parenting, fitness and wellbeing platform.